I have been thinking on how people reacted to Hidden Reflections: Tursiops. This piece was a sculpture consisting of a 3D print, plinth and AR (Augmented Reality) art installed on Currumbin beach for SWELL sculpture festival.
Feedback on the complete piece included:
Difficulties I found when using the mobile AR medium of display:
I also felt that some viewers were too techno-phobic to install the app and view the complete piece.
Possible solutions to encourage audience engagement with AR:
Ultimately this kind of work (and to some degree all art ) depends on the enthusiasm/technological level of interest of the audience that the pieces are to be shown to. I have often dismissed art that doesn't immediately engage (my bad).
All in all the whole process of getting my work into SWELL has been a wonderful experience although I admit it was quite daunting having Hidden Reflections shown with more traditional sculptural works. Mainly because of the physical sculptures' 'immediate presence' - their material and physical scale. For example, audiences know what to expect when you present them a traditional bronze - its obviously a sculpture" its bronze fer crissake", but how does one present a virtual sculpture - it doesn't really exist except on a computer or in the artists mind... I'm still working on this.
Comments and critiques on my work are welcome, if you got to see my piece at SWELL, let me know or even if you didn't get in touch.
Jake Hempson (artist)
Ah the joys of a lazy Sunday, today I am working on some new figureative pieces. Both digital sculpts will be based off of my of photographs/photogrammetry experiments. I shall only releasing a limited run of 3D prints of these works along with digital photographic prints which will be variations of the original (sculpted) works - I will post with further updates soon.
Its not often that I write comments up here on my vis-arts blog on an ad campaign - but with Scottish whiskey maker DeWars promoting their new Highlander Honey Whiskey recipe. Sculptures were created by bees using pre-shaped templates for hive production. The campaign plays on the word 3D v 3B - which is a bit of a dad joke (unfortunately). The result is initially visually appealing, but the combination of natural (organic) structures of the bees cells and the confining shape created by the CAD/Artist is not exactly 'natural' (which was the point of the campaign).
All I see the in the technique/ad is more of a sum up of how humans have always approached the world - one in which we manipulate it to our needs. Its this incongruousness of the work/ad that appeals and not my initial reaction of "oh wow - bee sculptures - cool". Perhaps a cynical approach, but I believe that humans are unnatural beings, always at odds with nature attempting to manipulate it to our needs.
This ad is no different.
(Side note: the current massive bee deaths in Europe, raises additional questions on how we are manipulating our environment - Bee deaths linked to pesticides).
Occasional updates from me.