All I see the in the technique/ad is more of a sum up of how humans have always approached the world - one in which we manipulate it to our needs. Its this incongruousness of the work/ad that appeals and not my initial reaction of "oh wow - bee sculptures - cool". Perhaps a cynical approach, but I believe that humans are unnatural beings, always at odds with nature attempting to manipulate it to our needs.
This ad is no different.
(Side note: the current massive bee deaths in Europe, raises additional questions on how we are manipulating our environment - Bee deaths linked to pesticides).