Its not often that I write comments up here on my vis-arts blog on an ad campaign - but with Scottish whiskey maker DeWars promoting their new Highlander Honey Whiskey recipe. Sculptures were created by bees using pre-shaped templates for hive production. The campaign plays on the word 3D v 3B - which is a bit of a dad joke (unfortunately). The result is initially visually appealing, but the combination of natural (organic) structures of the bees cells and the confining shape created by the CAD/Artist is not exactly 'natural' (which was the point of the campaign).
All I see the in the technique/ad is more of a sum up of how humans have always approached the world - one in which we manipulate it to our needs. Its this incongruousness of the work/ad that appeals and not my initial reaction of "oh wow - bee sculptures - cool". Perhaps a cynical approach, but I believe that humans are unnatural beings, always at odds with nature attempting to manipulate it to our needs.
This ad is no different.
(Side note: the current massive bee deaths in Europe, raises additional questions on how we are manipulating our environment - Bee deaths linked to pesticides).
Occasional updates from me.